Sherbinskis X Final Bell

Final Bell is bringing SHERBINSKIS, the originator of Gelato to Canada and across the USA.

Final Bell has formed a strategic partnership with SHERBINSKIS to help the brand scale and service its existing California business more efficiently, and to bring the brand to Canada for the first time. This strategic partnership expands a longstanding relationship with the brand which has seen Final Bell and its subsidiary 14th Round providing hardware, packaging, and co-manufacturing support for the legendary San Francisco based brand.

SHERBINSKIS was founded by Mario Guzman, a.k.a. Mr. Sherbinski, a legendary grower, geneticist, and thought-leader, credited with breeding some of the most influential cultivars in modern cannabis including Sunset Sherbert and its subsequent Gelato lineage, Mochi, Bacio, Açaiberry and Gello. High Snobiety gave Gelato its stamp of hipster approval deeming Guzman’s herb “The World’s Most Sought After Cannabis Strain.”


The partnership will bring SHERBINSKIS' highly sought products to Canada as an initial foray into new markets for the cult brand. Final Bell will be responsible for all manufacturing, sales, marketing, and compliance. “Final Bell’s industry expertise and multi-geographical seed-to-sale supply chain will allow SHERBINSKIS to provide the same high end customer experience in Canada that established their brand in California,” said Greg Boone, CEO of Final Bell Canada. Final Bell has also made an investment in SHERBINSKIS which further aligns the two companies growth trajectories. “This strategic investment,” said Boone, “solidifies a long-standing relationship, born from a shared vision to provide a consistent, high-end cannabis brand experience that begins with an incredible product.” 

There is much at stake for SHERBINSKIS, a cannabis company with a hard earned reputation for exceptional quality. No other company can currently match Final Bell’s expertise in extraction, manufacturing, logistics, specialized hardware, and child-resistant packaging for cannabis. Final Bell enables cannabis brands to seamlessly enter new categories and markets. Their suite of capabilities allows brands like SHERBINSKIS to scale up without exposing them to key risks to expansion. They let weed wizards like Mario Guzman do their thing while shouldering the load of unpleasant realities like supply chain, multi-state and multi-national compliance, and logistics. Final Bell allows brands to focus on what has made them successful instead of what bogs them down. 

“Consistency and quality are key to our success,” said Guzman. “That obviously goes for our cannabis, but also for the hardware and packaging we put it in.” Guzman is no stranger to design and outstanding quality. In addition to his cannabis brand SHERBINSKIS, he runs a luxury fashion line, Sherb Apparel. “Final Bell brings best-in-class know-how,” said Guzman. SHERBINSKIS will utilize Final Bell’s end-to-end solutions to quickly move its product to new audiences in Canada, while maintaining the upscale experience their customers demand. Canada, get ready for the sweet taste of the original Gelato.

Final Bell is already working with SHERBINSKIS to expand their business in California and improve operating efficiency, handling packaging, hardware, logistics, co-manufacturing, and sales and marketing for the brand. Final Bell and SHERBINSKIS are working together to evaluate expansion opportunities in other legal markets in the USA. 

Final Bell is bringing SHERBINSKIS, the originator of Gelato to Canada and across the USA.

Final Bell has formed a strategic partnership with SHERBINSKIS to help the brand scale and service its existing California business more efficiently, and to bring the brand to Canada for the first time. This strategic partnership expands a longstanding relationship with the brand which has seen Final Bell and its subsidiary 14th Round providing hardware, packaging, and co-manufacturing support for the legendary San Francisco based brand.

SHERBINSKIS was founded by Mario Guzman, a.k.a. Mr. Sherbinski, a legendary grower, geneticist, and thought-leader, credited with breeding some of the most influential cultivars in modern cannabis including Sunset Sherbert and its subsequent Gelato lineage, Mochi, Bacio, Açaiberry and Gello. High Snobiety gave Gelato its stamp of hipster approval deeming Guzman’s herb “The World’s Most Sought After Cannabis Strain.”


For Jungle Boys, Palm Springs served as their official Hall of Flowers debut, marking the first time that Jungle Boys products were made available to California cannabis retailers outside of their owned or affiliated dispensaries.

For dosist, another acclaimed brand that has received accolades from the likes of TIME Magazine and Fast Company, the event was the perfect opportunity to showcase their latest products. In this case, the highlights were a special holiday edition of their popular Arouse gummies, and an upgraded version of their all-in-one dose pens, which now combine the purest high potency distillate with single strain live resin terpene extracts.

Sherbinskis–masterminded by pioneer and industry legend, Mario Guzman–proved once more that its long-standing place in the market is beyond justified. Offerings included a diverse variety of gelato strains as well as the classic Sunset Sherbet. Sherbinskis was certainly one of the centerpieces of our showcase.

To cap it all off, Headwaters, a long-time, premium cultivator that’s been sourcing some of the top brands in cannabis for years, took the leap and had a beyond successful debut for their own, first-ever set of retail brands: Mr. Zips and the eponymous Headwaters. The latter geared towards the premium segment, and the former geared towards the value segment.

The stimulation of in-person connection, as well as the thrill of direct engagement with the products, make for an exciting and inspiring experience. That’s something many people have been missing during the pandemic. Come get a feel for it yourself next May, during the latest edition of Hall of Flowers, Palm Springs.

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